Privacy Policy

This Privacy Policy governs the manner in which Ardena collects, uses, maintains and discloses information. This privacy policy applies to all information and services offered by the Ardena website and complies with the European General Data Protection Regulation (GDPR).

Personal identification information

We may collect personal identification information from users in a variety of ways in connection with activities, services, features or resources we make available on our site. Users may visit our site anonymously. We will collect personal identification information from users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain site related activities. All PII information can only be made available by a conscious action by the user. Ardena interprets the submission of PII data through forms on the website as consent from the user to process the provided information. Below you will find an overview of the personal data that we may process:

  • First and last name
  • Sex
  • Company Name
  • Address data
  • Phone number
  • E-mail address
  • IP address
  • Location data
  • Information about your activities on our website
  • Data about your surfing behavior across different websites (for example because this company is part of an advertising network)
  • Internet browser and device type

Non-personal identification information

We may collect non-personal identification information about users whenever they interact with our site. Non-personal identification information may include the browser name, the type of computer and technical information about user’s means of connection to our site, such as the operating system and the Internet service providers utilized and other similar information.

Web browser cookies

Our site uses “cookies” to enhance user experience. User’s web browser places cookies on their hard drive for record-keeping purposes. The user may choose to set their web browser to refuse cookies or to alert you when cookies are being sent. Browsing our site without the use of cookies may result in degradation of the functionality of the site and in site usability. The collected information is used to improve the usability and quality of our website. We do not actively use cookies to track your information or share your web activity on our site with third parties. Want to know what a cookie is and what it does? Watch this video.
Cookies are also placed on this website by third parties. These are, for example, advertisers and / or social media companies. Below an overview:

  • Google Analytics
    Cookie: Google Analytics
    Function: Analytical cookie that measures website visits to improve the user experience
    Retention period: 2 years
  • Facebook
    Cookie: Facebook
    Name: Facebook Tracking Pixel
    Function: Analytical cookie that measures website visits for advertising purposes
    Retention period: 2 years
  • LinkedIn
    Cookie: LinkedIn
    Name: LinkedIn Tracking Pixel
    Function: Analytical cookie that measures website visits for advertising purposes
    Retention period: 2 years
  • Hotjar
    Cookie: Hotjar
    Name: Hotjar
    Function: Analytical cookie that measures website visits to encourage the capture of movements on a webpage
    Retention period: 2 years

Email newsletters cookies

This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered which might only be valid to subscribed/unsubscribed users.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our site.

Sharing your personal information

We do not sell, trade or rent user’s personal identification information to third parties unless forced by law. We value your privacy.

Data retention and corrections

The website does not store persistent records with personal data, however, when you have sent personal data using a form on the website, this information will be transferred to our internal systems. You have the right to see and get a copy of personal data about you that we maintain as well as to ask us to make corrections to inaccurate or incomplete Personal Data about you. You may have the right to receive data you have provided to us in a machine-readable format and to transmit that data to another controller. You may also request the erasure of your Personal Data or the restriction of its processing, or object to the processing of personal data about you.

Changes to this privacy policy

Ardena has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our site. Your continued use of the site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Ardena Holding NV
Kleimoer 4, B-9030
Mariakerke, Belgium
00 32 (0) 9 267 65 00

Or mail to or